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How I Made My Presentations a Little Better
Merlin Mann | Aug 23 2007
Since my Google Tech Talk (previously) caught fire last month (it’s gotten over 100,000 views so far), I’ve been receiving a lot of really nice email, comments, and questions about how I put my presentations together. I’m happy to oblige. First, of course, please understand that I don’t pretend to be any kind of expert about this stuff — I’m barely even a student. I’ve cobbled together whatever I have right now based mostly on the work of much smarter and more talented people, so I’m not claiming to have invented any of this stuff. I’ve been fortunate to finally start figuring out the right mix of visuals and presentation style that (I hope) works for my personality and what I have to say. Anyhow, here’s what I’ve been learning so far, starting with the giants on whose shoulders I’d love to stand. Presentation ZenI’ll confess that I giggled like a schoolgirl when Garr Reynolds said he was featuring my Google Talk on his site today. Especially since I’ve studied his own slides, posts, and links for months now, and have stolen liberally from what I learned there. Thanks, Garr. I’m totally honored. I love that Garr gets how the slides in your presentation are about visual story-telling that complements your presence and speaking. They are not a script to be acted-out, or a book to be printed and read aloud, word for word. Some of my favorite links on his site led me to learning more about Guy Kawasaki’s approach and to seeing the power in the simplicity of “the Takahashi Method”. Again: all inspiring stuff, even if you don’t precisely emulate or follow every tip on the site. Beyond Bullet PointsI learned about this book from Matt Haughey, and I agree with Matt that the premise of the book is just invaluable. While you will get most of the (often-re-re-repeated) gist quickly, the message of Cliff Atkinson’s book is worth tattooing on your forehead: “Tell a story that makes the audience into the protagonist, then demonstrate how your approach to solving their problem will help them win in the end.” (Paraphrasing, but I think that’s pretty close) Also, suck up your pride, and make yourself fill out Cliff’s Word template (available here) for telling your story. Even if you don’t use it as the basis for your final presentation, you might find the experience more useful than any other single thing you do to improve your show. Helped mine a lot.
Guy Kawasaki’s 10-20-30 RuleAlthough I don’t always follow Guy’s rule, it’s always in the back of my mind. So much so, that, in my opinion, if you’re really struggling with your visuals, it’s worth making “10-20-30” a rule that you break only with mindful and deliberate care. At least until you’re more comfortable with what you want to say, and how you want to say it, hew to Guy’s party line:
Get in, get out, and don’t make people squint. Awesome. iStockPhotoI love the look of a very simple graphic alongside a very few words. It’s something Steve Jobs does really well, and it’s a look I wanted to steal. iStockPhoto is my favorite resource for finding inexpensive images to license for presentations. Their search engine is swell, and their lightboxes make it easy to snag interesting images and save them for potential use in the future (which I recommend you do as you browse on each visit — regardless of the specific preso you’re there to shop for).
43F: Your best tip on doing presentationsThe response from readers on this thread was amazing, and it taught me a dozen great techniques and tricks that I’m trying to put into use every time I prepare to speak now. What I’ve (finally) learned about presentingI’m still pretty C+ at this stuff, myself, and free advice is worth what you paid for it, but here’s my favorite things I’ve learned about actually getting up there, in front of a crowd of warm bodies. Do a cold openMetaphorically: clear your throat as little as possible when you start. Try to open with something in the real world — an anecdote, a memory, an image, something that grounds your talk in the “right now” and that skips the whole “Here are the nine things you will learn today…” jibber jabber. You can always do an introduction second, once you’ve set the tone and gotten people’s interest.
Work the notes fieldI capture the 2-4 mini-points I want to hit in each slide’s Notes field (Can I just mention? I love Keynote!). I make the type ginormous and start each line with 1-2 ALLCAPS words that are a glance-able cue for the point to make. I can riff and boogie all I want, then know where I need to land to keep things moving in the way I want.
Think: “Stephen Colbert”You know how Stephen Colbert does “The Wørd?” He directly addresses the audience while “slides” appear next to his head acting as a kind of Greek chorus. He not only doesn’t acknowledge the slides — they often contradict exactly what he is saying. (This is what makes this — as we say in the business — “funny”) I’m not suggesting your slides should undermine you, but consider sometimes showing images and text that make an orthogonal point to what you’re saying aloud to the audience at that moment. Let them discover the point (or the joke) without you leaning on it. Let the slide serve your message, rather than letting you (and your personality and timing) be governed by the slide. That’s ‘death,’ and that’s “The Wørd.”
Finish earlyMan, I’ve always been terrible at this, and it turns out it’s about the rudest thing you can do. Running long not only says you weren’t properly prepared for the time you were allotted, it leaves no time for the best part of every presentation for me: the Q&A. I love interacting with the audience and getting a chance to apply all that hand-waving to real-world questions.
There’s tons more for me to learn, but it’s already been a lot of fun to take this information and test it on the road. It’s an exhilarating experience to get to talk to people about something that genuinely excites you. I believe that finding a way to get them excited, too, is essentially what this stuff is all about. 20 Comments
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![]() I use LaTeX Beamer for...Submitted by Niels K. (not verified) on August 23, 2007 - 9:14am.
I use LaTeX Beamer for my presentations - the prepared tex-files delivered with it already give quite good hints and structures for building the presentation and they look imho superior in contrast to Powerpoint or Keynote The only problem is that there is no notes-field and no clock - but hey, for that i have a watch, clock or a silenced/vibrations off cellphone and flash-cards »
![]() Every high school student in...Submitted by Ricky Mondello (not verified) on August 23, 2007 - 8:16am.
Every high school student in the United States should have to read this blog post. Period. »
![]() I just want to say...Submitted by JonC (not verified) on August 23, 2007 - 8:44am.
I just want to say thank you. I have been wanting to start using a GTD method but didn’t know the best way to start. By the time I finished watching the video I had already finished “zeroing” my inbox on both gmail accounts and I am about 90% done with my work mailbox too. I have added a quote you made to my gmail account too. “Don’t let your blackberry become exploding cats.” Thanks again. »
![]() Your advice is priceless. Humble humans...Submitted by BeingParents (not verified) on August 23, 2007 - 7:31am.
Your advice is priceless. Humble humans are the knowledgeable. Thanks for sharing. »
![]() I'm bookmarking this, just so...Submitted by Alan (not verified) on August 23, 2007 - 8:08am.
I’m bookmarking this, just so I can share it with my classmates, and possible avoid presentations with one essay per slide. (Yes, they’re that bad) »
![]() I must said it's a...Submitted by Randy (not verified) on August 24, 2007 - 2:29am.
I must said it’s a great piece of information. I have add to my favourite site for future visit. »
![]() I've always enjoyed the Presentation...Submitted by Jack (not verified) on August 24, 2007 - 2:17am.
I’ve always enjoyed the Presentation Zen website, but I wish dearly that I could find some advice on teaching presentations. Reynold’s advocated approaches break down a little there, because unlike the board room or the stage, we expect the students to copy things down. We can avoid wordiness, but using a single thought per slide actually gets a little more tedious than less for students, I think. Somewhere on Reynold’s site, he acknowledges this, which is nice, but I guess I was looking for something a little meatier. »
![]() @Steve: I have no idea what...Submitted by Andra (not verified) on August 24, 2007 - 12:12am.
@Steve: I have no idea what kind of material you’re teaching exactly, but how about breaking things up in 3 or maybe 4 seperate presentations (based on topics, subtopics, different viewpoints or approaches)? In between you could have Q&A, and challenges for the students. I think nothing can keep a class awake like the opportunity to think and discuss about information, instead of just absorbing it. Just my 2 cents. Yours, Andra »
![]() I love it when big...Submitted by Rebecca Ryan (not verified) on August 23, 2007 - 10:30pm.
I love it when big brains get together: Merlin + Garr = a simpler, more visually appealing world where stuff gets done! Regarding Stephen’s question: WHAT TO DO WITH TWO HOURS… First, who planned this? Either the meeting planner was lazy and is relying on one speaker to carry their conference, or she/he simply doesn’t understand - or care about - how adults learn. A good rule of thumb is that your audience can sit still for the number of minutes equal to their age, e.g. if the average age of your audience is 35, they’ll remain in their chairs for 35 minutes before the shifting begins. When I have to speak for two hours, I think of it like building a Layer Cake of You-Audience-You-Audience. Most presentations (less than 2 hours) have two layers: the speaker talks and audience asks Q&A. With two hours, you have to build more layers.
[Total time elapsed: 10 minutes]
For example, I talk a lot about how to engage the next generation, and I ask my audience to talk to each other about their last ‘generational moment,’ a time when they had an interaction with someone from a different generation (at work, at home, etc) and walked away thinking, “Man, are we different!” When you feel the energy of the room start to come down, e.g. the volume decreases, go to the next step; [Total time elapsed: 20-30 minutes]
[Total time elapsed: 30-40 minutes]
[Total time elapsed: 60-75 minutes]
Even with the smallest groups, this part can last at least 15 minutes. If you also invite the audience to response to each others’ questions, e.g. “Who else has an experience with this issue that they’d like to share?” it can comfortably go to 30 minutes. [Total time elapsed: 75-105 minutes]
[Total time elapsed: 90-100 minutes]
[Total time elapsed: 105-120 minutes] Other tips: 1. The number one request speakers receive (if they have a good deck) is, “Can I get a copy of your deck?” Save yourself time and headaches: Do NOT make handouts of your powerpoint to distribute at your presentation. Instead: (1) create an annotated slide deck (see presentationzen.com for more about that); (2) save it as a PDF, and (3) Either give it to the meeting planner and let them duplicate it for everyone OR put it on your blogsite or website, and show participants how to download it there.
Phew! »
![]() absolute gold. I Always thought...Submitted by anthony (not verified) on August 23, 2007 - 3:34pm.
absolute gold. I Always thought it was wise to try to present the most important info in the least amount of words. »
About Merlin MannBio Merlin Mann is an independent writer, speaker, and broadcaster. He’s best known for being the guy who started the website you’re reading right now. He lives in San Francisco, does lots of public speaking, and helps make cool things like You Look Nice Today. Also? He looks like this, answers questions, and has something like a life. Merlin’s favorite thing he’s written recently is a short essay called, “Better.” |
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